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NOVEMBER 17, 2025 |
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Key Stat: 32% of US and UK consumers say AI is negatively disrupting the creator economy, up from 18% in 2023, according to July 2025 data from Billion Dollar Boy. |
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Beyond the chart: |
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Gen Z's AI tolerance depends on the use case. Some 54% prefer no AI involvement in creative work, but only 13% feel this way about shopping, according to an August 2025 Goldman Sachs survey.
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Coca-Cola is betting big on AI ads despite the backlash. The brand released its second AI-generated holiday campaign this season, even though 31% of consumers say AI in ads makes them less likely to pick a brand, according to a July 2025 CivicScience survey. |
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Use this chart: Marketers can use this chart to look for a performance gap between human-first content and AI-assisted posts, and continuously track consumer sentiment around AI content. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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