The traditional path from TV commercial to store shelf has evolved dramatically. Find out how to measure success and optimize campaigns when a single purchase might be influenced by dozens of touchpoints with this immersive experience in partnership with Amazon Ads. |
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NOVEMBER 17, 2025 |
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True or false? A majority of consumers prefer to type, rather than talk, when interacting with brands. |
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TOP STORY |
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Connected TV (CTV) is entering a new phase, defined by shifting viewer habits, rising subscription costs, and the growing appeal of ad-supported platforms. As audiences cut back on paid services and spend more time with free options, the balance of power in streaming is changing. |
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Here’s what will shape the TV landscape in 2026. |
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IN THE NEWS |
Google offers remedies for EU antitrust case as the digital ad marketplace shifts. The company’s suggested changes would allow publishers to set separate minimum prices for bidders in Google Ad Manager and enhance interoperability across its ad tech tools. Read online |
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Other headlines: |
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Creators seek stable, long-term brand partnerships. 45% of creators with over 100,000 followers prefer long-term partnerships over one-off agreements, found a Snapchat, Publicis Media, and Ipsos study. Read online
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Bluesky is becoming a high-signal community platform—and marketers should pay attention. Users are opting in for conversation, discussions often have depth, and subcultures form fast, suggesting a platform that attracts users with intentionality. Read online
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Younger generations prefer social video while older audiences stick to streaming. 58% of Gen Z consumers’ time with video is spent on social media, according to a Deloitte study. Read online | | | |
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ANALYSIS |
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Adobe Analytics expects ecommerce sales to rise 5.3% YoY to $253.4 billion this holiday season, a significant slowdown against the 8.7% growth from November 1 to December 31 last year. |
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That’s broadly in line with our forecast, which expects online sales growth to decelerate to 4.2%, as well as most other projections that expect a cooling labor market, rising prices, and weak consumer sentiment to weigh on holiday spending. |
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PODCAST |
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On today’s episode, we discuss the three big questions surrounding Meta's future: How will AI-generated video affect social media? What does Meta using AI chatbot conversations to target ads mean for marketers? And do Meta's new smart glasses really have a future? Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. “Behind the Numbers” is made possible by DG Media Network. | | |
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