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All sessions of the EMARKETER Summit: CTV and Streaming are now available on-demand! Watch Now.

Your Guide to Digital Out-of-Home Advertising

DOOH is one of the fastest growing programmatic advertising channels, known for its ability to captivate its audience. Learn about the strategies and gain the insights you need to stand out from the competition and inspire your audiences to take action.

What you’ll learn from the guide:

What DOOH is and emerging trends in DOOH advertising.
9 benefits of programmatic DOOH advertising.
The difference between programmatic DOOH and traditional OOH.
Tips on how to get started with DOOH advertising to reach your target audience in public

Download the Guide

Performance TV Advertising That Drives Outcomes

tvScientific is the first Performance TV platform that makes TV ads measurable and accessible for brands and apps of any size. With a cost-per-outcome model, the platform uses AI-driven optimization to automate TV buying and directly tie ad exposure to business results — delivering radical transparency and real ROI.

Guaranteed Outcomes delivers:

Ads on premium streaming inventory
Patented, science-based AI-powered optimization
Total control, visibility, measurability, and accountability
Results you choose: traffic, installs, sales, and more

Get Guaranteed Outcomes

New Data: CTV Wins Attention, but Mobile Wins Trust

In the multi-device user journey, not all screens are created equal. In a survey of 4,000 consumers, CTV was the highest-attention channel for relevant ads, but also where users felt their data was least secure.

The 2025 In-app User Privacy Report by Verve reveals consumers’ thoughts on data privacy, ad experiences, and what they expect from brands and publishers.
Sneak peek:

75% prefer ads over paid content, up from 67%
65% fear their data being used to train AI, up from 45%

Bonus: expert analysis from privacy pros at ID5.io, GeoEdge, Singular, and Verve.

Download the Report

Stop Wasting Your CTV Ad Spend

Uncover the three key pitfalls that drain 10–20% of CTV ad budgets—from hidden costs to fragmented buys that limit reach and results.

Learn how to spot and fix these inefficiencies by unifying your strategy. This guide offers actionable steps to turn wasted spend into optimized performance and stronger outcomes.

Eliminate off-brand or irrelevant placements
Prevent DSP frequency overlap that drives up costs
Break down data silos for a complete performance view

Gain transparency—and a higher return on your CTV investment.

Download the Guide

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