Consumer Technology Association SmartBrief
"Let Google Call" contacts stores on behalf of shoppers
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November 17, 2025
 
 
Consumer Technology Association SmartBrief
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Today's Digital Pulse
 
Netflix intros TV games with smartphones as controllers
 
LOS ANGELES, CALIFORNIA - OCTOBER 07: In an aerial view, the Netflix logo is displayed above Netflix corporate offices on October 7, 2025 in Los Angeles, California. Elon Musk has urged his followers to cancel their subscriptions to Netflix because of the controversy surrounding the animated show “Dead End: Paranormal Park”. (Photo by Mario Tama/Getty Images)
(Mario Tama/Getty Images)
Netflix is expanding its gaming division, introducing games for smart TVs that can be played using smartphones as controllers, eliminating the need for traditional gaming hardware. The company showcased its latest offerings during a special Game Night event, emphasizing its goal to make playing games as effortless as streaming movies.
Full Story: The Hollywood Reporter (11/13)
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Unlock Your Local Edge Now
Your competitors are already optimizing for AI-driven discovery. Don't get left behind. Discover what defines local search success across 500+ brands and 51K locations. Read the report.
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Smart Home
 
Amazon fires up Vega OS to power innovation
Amazon's move to Vega OS reflects a strategic effort to gain independence from Google and the Android ecosystem. By building its own operating system, Amazon aims to avoid the limitations and restrictions that Google can impose on Android device makers, ensuring long-term control over its product ecosystem. This strategic shift also serves as a safeguard against potential future conflicts, reducing reliance on external platforms and allowing Amazon to innovate more freely across its hardware lineup.
Full Story: Fast Company (tiered subscription model) (11/16)
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SwitchBot AI frame makes art look original, texture and all
Notebookcheck (Austria) (11/13)
 
 
Wondering where to watch? Google Play finds it in a flash
Digital Trends (11/17)
 
 
Netflix crowned best premium streaming platform
The Desk (11/15)
 
 
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Gaming
 
Gaming with "Stitch?" Disney+ dreams up its AI playground
Disney+ is preparing for major changes, including the integration of games and AI-generated content, as it merges with Hulu, CEO Bob Iger says. Disney's $1.5 billion investment in Epic Games will allow for the integration of game-like features into Disney+ and the company is exploring AI to boost user engagement, protect intellectual property and increase operational efficiency, Iger says.
Full Story: Variety (11/13)
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Valve's Steam Machine turns your TV into a 4K PC gaming rig
Ars Technica (11/12)
 
 
Japan's Pokemon theme park to open Feb. 5
Engadget (11/11)
 
 
Steam invites Android games to come out and play on Frame VR
Digital Trends (11/13)
 
Retail Evolution: Mobile Tech’s Impact
Facing labor gaps and high customer demands, retailers can innovate operations with mobile technology—enabling real-time insights, contactless payments, digital receipts, and loyalty programs. Dive into this paper to see how mobile solutions can enhance retail operations and engage shoppers.
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Tech News
 
Gen Z redefines Pinterest as tool for vision boards
 
The Pinterest logo is displayed on a mobile phone with Pinterest in the background in this photo illustration in Brussels, Belgium, on August 9, 2025. (Photo by Jonathan Raa/NurPhoto via Getty Images)
(NurPhoto/Getty Images)
Pinterest is experiencing a resurgence among Generation Z users, who comprise more than half of its user base and use the platform for vision boards and manifesting goals. Unlike other social media platforms, Pinterest is viewed as a personal and inspiring space, with Gen Z users logging in multiple times daily to create boards that reflect their aspirations, writes Elle's Jessica Morrobel and Jocelyn Castillo.
Full Story: Elle magazine (11/13)
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