The executive order issued by President Donald Trump on Friday that reduces tariffs on more than 200 food products, including coffee and orange juice, will help address rising consumer prices while also recognizing domestic sourcing issues. "The makers of America's favorite brands make up the largest U.S. manufacturing sector by employment and source 90% of ingredients and inputs from American farms and suppliers. But some products ... are simply unavailable in the U.S.," said Consumer Brands CEO and President Melissa Hockstad, noting that the changes will also alleviate rising consumer prices.

Melissa Hockstad, Consumer Brands Association president and CEO

Ocean Spray Ingredients is working to expand the perception of cranberries from a holiday staple to a versatile, year-round ingredient by introducing new formats such as savory glazes, syrups and seeds. The company's sustainability efforts utilize 95% of the fruit, including upcycled cranberry seeds, and align with trends in reduced sugar and clean labels.

JM Smucker has introduced Milk-Bone Soft and Chewy Peanut Buttery Bites, a mess-free, bite-sized treat, through collaboration between its Milk-Bone and Jif brands. "No one but Smucker could bring the No. 1 brand in dog treats with Milk-Bone together with the No. 1 brand in peanut butter with Jif," says Nicole Massey, vice president of marketing for pet food.

TikTok has evolved from a social media platform into a powerful innovation engine for the food and beverage industry, where it rapidly amplifies emerging trends and offers features such as TikTok Shop, which now allows brands to generate buzz and sales within the same ecosystem. The platform's influence extends beyond flavor fads, shaping cultural rituals, co-creation campaigns, and real-time feedback loops that accelerate speed-to-market.

Hear firsthand from CBA President & CEO Melissa Hockstad and PwC Consumer Markets Leader Ali Furman on December 4 at 2:00 p.m. EST as they explore pivotal trends, emerging challenges, and actionable strategies for CPG leaders shaping the future. Register here.

Consumer Brands continues to advocate exclusively for the makers of the products Americans choose and the brands they trust. We deliver results for America's largest manufacturing sector and achieve wins on our members' highest policy and regulatory priorities. See more on membership.