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NOVEMBER 18, 2025 |
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Key Stat: 33% of US genAI users have experienced inaccurate or misleading output when using the technology, according to a September 2025 report from Deloitte. |
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Beyond the Chart: |
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Younger shoppers are willing to let AI agents shop for them, but not without guardrails. Some 47% of Gen Zers and 48% of millennials say they are at least somewhat likely to let AI agents buy things for them, according to an August 2025 YouGov survey.
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Market researchers are racing ahead with AI adoption while battling quality concerns. Nearly all (98%) US market researchers have used genAI over the past year, and 72% use it at least once daily, according to a Harris PollâQuestDIY survey from August 2025. |
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Use This Chart: This data can be used to justify building human review checkpoints before AI deployment and to benchmark your genAI trust issues against accuracy, performance, privacy, and transparency. |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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