Tomorrow is World Toilet Day, which sounds like a joke but is actually a real United Nations-recognized holiday dedicated to global sanitation… and also, let’s be honest, to every marketer who has ever cried in a bathroom stall during Q4.

Some of you will attempt to tie this into a campaign, and honestly? Respect. I can see the CTAs now: “Flush away friction!”, “Don’t let savings go down the drain!”, and “Plunge into Black Friday so aggressively that even your plumber is impressed.” As you can see, these things practically write themselves.

And look, the next couple of weeks are going to be hectic. There’s no way around it. So why not take a tiny moment of relief and peek at some very on-theme, toilet-adjacent emails we dug up? Think of it as a gentle breather before BFCM swirls you into a stress vortex where time and gravity can't escape.

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Let's turn the lens on what human‑first marketing really looks like. In this article, learn how to translate brand values into conversation‑worthy emails, embrace empathy over urgency, and build trust that isn’t just about the next click. 

Empathy isn’t just nice‑to‑have, but a strategic powerhouse for trust, loyalty and long‑term growth. Take a walk through how brands can embed real human connection into every touchpoint (including email), so you stop “broadcasting at” people and start resonating with them.

This post drills into the creeping epidemic of “email fatigue” — when your audience gets so swamped they stop opening, clicking, or maybe even caring. It shows you how to read the metrics, fine‑tune your frequency, personalise your content, and stop your campaigns from becoming background noise.

We're entering where inboxes use AI to truncate your subject lines, hide your preview text, and even rewrite your email content. This article gives actionable advice (write standalone subject lines, reduce clever‑copy risk, use schema smartly, monitor deliverability) so you don’t get left behind in the inbox evolution.

In short: if your marketing tech still looks like “send‑email → track‑click”, you'll want to read this. They explain where AI agents really plug into your stack, why context matters infinitely more than fancy features, and what marketers need to do to stay relevant.

Found in Masienda's seasonal release email

Thanks for reading and learning since you joined on 2023-11-02!

- Mike and the rest of the RGE team.