Digiday Daily

November 20, 2025

Presented by

The Atlantic has built a dashboard for AI crawlers, identifying which bots actually send readers back and which just strip content. It’s making sure only those with value get through.

TOP STORY

Generative AI

Inside The Atlantic’s AI bot blocking strategy

The Atlantic’s CEO explains how it evaluates AI crawlers to block those that bring no traffic or subscribers, and to provide deal leverage.

OTHER THINGS TO KNOW

Now that campaigns can accommodate mid-flight changes — adjusting visual sequences, calls to action or tone based on audience engagement — advertisers can treat creative as a dynamic asset, not a fixed deliverable. Partner insights from PadSquad.
U.S. households average 18 connected devices. With data flowing from every interaction, TV is no longer just a brand channel; it’s a data-centric, digital channel. That’s why marketers need a winning performance TV strategy. Partner insights from tvScientific.
If you ask someone in ad tech what makes an ad quality, they’ll likely give the answer: viewable and human. But these barely scratch the surface, and there are signals that tell a fuller story. Partner insights from Browsi.

A MESSAGE FROM DISNEY CAMPAIGN MANAGER

Reach audiences in the shows they’re obsessed with

Reality audiences are loyal and engaged. Disney Campaign Manager helps agencies tap into these fandoms by making it easy to plan, launch and optimize your campaigns. Reach fans when they’re streaming the shows they love. One unified dashboard helps you see performance clearly, act quickly and turn audience obsessions into real results for your clients.

Learn more

MEDIA & PLATFORMS

Generative AI

How Reckitt is beating the AI odds with its approach to pilots

Most AI pilots fail miserably. Reckitt’s Bastien Parizot explained how the CPG brand has avoided that fate as it deploys gen AI into its global marketing operation.

AI Revenue Generation

Backlash grows against AI slop, but marketers remain unfazed

Marketers dismiss the rise of “AI slop” backlash, betting that authenticity and quality will ultimately engage audiences.

PARTNER INSIGHTS FROM PUBMATIC

Why a unified ad tech ecosystem is finally within reach

After decades of ad tech fragmentation punctuated by episodic roll-ups, digital advertising has entered a different kind of consolidation phase: one driven by AI and supply path discipline.

PARTNER INSIGHTS FROM URBAN SCIENCE

Why traditional targeting falls short in today’s market

Relying on outdated audience data is costing marketers — one recent ANA study found that annual global inefficiencies in digital ad waste are around $26.8 billion.