ENTER BEFORE THE FINAL DEADLINE ON DECEMBER 19
Out Now—The 2026 Webby Trend Report: Trust the (Generative) Process
Download now for insights on how to embrace AI experimentation without losing audience trust.
We trust AI when we use it, but not when others do. As the people and companies who create for audiences on the Internet, how do we navigate this paradox?
The Webby Trend Report: Trust the (Generative) Process unpacks how AI is transforming trust on the Internet. Download now to hear from creative leaders reflecting on its impact, and discover strategies for integrating AI successfully.
A few insights:
- Skepticism is a feature, not a flaw. Every new technology must earn trust, and it happens in stages. Skepticism is how progress proves itself.
- Context is everything. The line between innovation and overreach depends on your audience. They determine what earns trust.
- Transparency is the baseline. There’s no single rule for it, but openness matters most when a technology is new and its boundaries are still being defined.
This is your playbook for the AI era, featuring direct insights from a survey with over 190 creative professionals, interviews with Webby Judges, and social listening conducted in partnership with Meltwater.
Enter by Dec. 19th to Stand with the Internet’s Best
When you win a Webby, you earn the industry's attention. Last year's competition generated 22 billion media impressions with coverage from The New York Times to Wired. Join past Winners like Duolingo, NASA, and The Washington Post. Enter the 30th Annual Webby Awards by the Final Deadline on Friday, Dec. 19th!
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