From your rave reviews to your repeat buys, it’s clear just how much you love our responsibly-made and certified cashmere for its quality and feel. This Black Friday, we’re partnering with Good Growth to put that love back into its source.

Fast fashion cheapened cashmere. Those mass-market sweaters (you know the $50 kind that’s soft-ish for one season and doesn’t hold up the next) have turned a centuries-old craft into a commodity, leaving behind overgrazed grasslands across Mongolia’s cashmere regions and putting livelihoods at risk. A decade of cheap cashmere has left those grasslands paying the price.

Better cashmere tells a different story. Ours is combed and spun with care from certified, responsibly sourced fibers that prove true luxury is built on lasting quality and responsible craftsmanship. It’s made to be cherished for a long time—forever, if you ask us.

Every Everlane cashmere piece supports better land management, fair livelihoods, and lower environmental impact. We’re working to restore cashmere’s value because, unlike other brands that often imitate but can’t duplicate, we take luxury seriously.

And we’re doing it with your help: Your Black Friday purchases will go toward funding the restoration of Mongolia’s grasslands by kickstarting regenerative grazing and protecting the communities who make true luxury possible.