Digiday Daily

November 21, 2025

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The European Union has published its Digital Omnibus proposal — a bundle of updates meant to simplify Europe’s digital rulebook and remove some of the complexity that has built up since the General Data Protection Regulations (GDPR) and other tech laws came into force. Here’s a primer on who it does (and doesn’t stand to benefit).

TOP STORY

AI Revenue Generation

The EU’s Digital Omnibus offers relief for ad tech, but hands more power to Big Tech and AI agents

What it means for GDPR, ad tech and the online media industry as a whole.

OTHER THINGS TO KNOW

As generative AI platforms ramp up monetization efforts, the advertising industry is facing its most consequential fork since the rise of programmatic trading. Partner insights from PubMatic.
By connecting with shoppers through relevant discounts, loyalty points or category-matched recommendations, brands turn the confirmation page into a profitability lever. Partner insights from Fluent.
As zero-click search rises, publisher traffic and revenue are falling. To stay relevant, publishers need to build experiences that make people want to stay and come back tomorrow. Partner insights from EX.CO.

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MARKETING

The Creator Economy

Why creator Bashel Lewis ditched a five-year corporate career for the full-time creator grind

As the creator economy booms, one creator leaves corporate America to create full time.

PARTNER INSIGHTS FROM EX.CO

The AI traffic cliff is proving why revenue resilience matters

Publishers that act like product companies — owning their economics, refining user experience and experimenting with diversified engagement — are poised to succeed as AI rewrites the media playbook.

AI Revenue Generation

Kroger launches AI-generated email digest for suppliers

Kroger has launched a weekly AI-generated insights report for brand executives, analysts or category managers to analyze their performance.

PARTNER INSIGHTS FROM FLUENT

The post-checkout offers driving engagement and discovery

Consumer attention is at its peak post-purchase, and savvy brands are using the moment as an opportunity to capture revenue.