The parent company of Facebook and Instagram reportedly halted internal research into the mental health effects of its oldest social media service after it found evidence of harm.
New filings from a lawsuit between U.S. school districts and social media platforms say a 2020 effort dubbed “Project Mercury,” conducted in conjunction with media survey giant Nielsen, aimed to understand what happened to users who deactivated their Facebook accounts.
Its finding: “People who stopped using Facebook for a week reported lower feelings of depression, anxiety, loneliness and social comparison,” according to the documents.
Meta didn’t publicly share that result, opting instead to call off further research,
per Reuters, and internally declare “that the negative study findings were tainted by the ‘existing media narrative’ around the company.”
As one staffer put it in the filings, it was the social media equivalent of the tobacco industry determining that cigarettes were bad for customers’ health.
(Meta called the study’s methodology “flawed” in a recent statement.)
In the lawsuit in which these documents were filed, by the way, the school districts allege that Meta, Google, TikTok, and Snapchat knew of, and intentionally hid, the risks of their products.
A hearing is scheduled for January 26.
—AN