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NOVEMBER 24, 2025 |
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Key Stat: The share of US adults who say quality materials define luxury dropped from 55% in 2021 to 49% in 2025, while those citing "expensive" as the defining trait rose from 52% to 62%, according to an October report from Ipsos. |
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Beyond the Chart: |
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Price and quality are not a linked as you would think. In fact, only 14% of US beauty buyers believe that higher prices indicate better quality products, according to Circana.
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Meanwhile, the wealthiest 10% of households, those earning $250,000 or more, now account for half of all US consumer spending, up from about one-third in the early 1990s, according to Moody's. |
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Use this Chart: |
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Drop this in your brand positioning deck when defending premium pricing strategies. Show this to your team when they're debating brand positioning in your storytelling. |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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