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NOVEMBER 25, 2025 |
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Half of parents with children under 18 limit their kids’ screen time to protect them from which of the following, according to a YouGov study? |
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A) Bullying B) Ads C) Profanities D) Eye strain |
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TOP STORY |
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If you've spent time on LinkedIn, you’ve seen a new class of professionals talking about "vibe marketing” as a new way to approach traditional marketing tasks through the heavy use of AI automation, orchestration, and experience-building. |
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"[Vibe marketing is] this fusion of a smart person with domain expertise using artificial intelligence in ways that extend your capabilities far, far beyond what you as an individual could do," said Marc Sirkin, founder of Marc Sirkin Consulting and former CEO of Third Door Media, "whether that's data analysis, copywriting, design, strategy, frameworks, etc." |
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IN THE NEWS |
Omnicom and IPG merger overcomes final hurdle with EU approval. The European Commission stated that the merger between the two major holding companies “raise[s] no competition concerns in the European Economic Area.” Read online |
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Other headlines: |
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Google brings ads to AI Mode, but whether the format pays off remains uncertain. Ads in AI Mode appear at the bottom of search results and carry a “sponsored” label. Read online
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Commerce media ambition outpaces operational reality. A new study shows that while many companies are eager to build their own networks, only a small minority have the infrastructure and operational discipline to support a fully scaled program. Read online
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New York Times ad tech lifts revenues as AI fuels contextual precision. The company’s ad unit has built its own technology stack, allowing advertisers to reach readers with high-precision contextual cues. Read online | | | |
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ANALYSIS |
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“Gaming is one of the most engaging channels, and what makes it particularly interesting is its ability to convert taps into transactions,” said Maya Kosovalic, vice president of marketing at L’Oréal-owned NYX Professional Makeup during Advertising Week New York. |
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But that conversion hinges on authenticity. |
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