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NOVEMBER 25, 2025 |
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What percentage of Cyber Week purchases will be made on a mobile device, according to a prediction from Salesforce? |
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A) 50% B) 60% C) 70% D) 80% |
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TOP STORY |
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Brands and retailers are struggling to keep up with changes to the shopper experience as consumers adopt genAI-powered “click-less journeys.” |
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62% of worldwide marketers believe click-less journeys will become a standard within the next year or are already a norm, according to an October 2025 Optimizely survey.
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Yet, only 27% of marketers “feel well prepared for this reality,” per the same survey. |
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IN THE NEWS |
Amazon and Walmart gain momentum ahead of the holidays, while Target struggles. Shoppers are showing a clear preference for the convenience, product selection, and overall value that Amazon and Walmart offer. Read online |
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Other headlines: |
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Amazon moves to shut out ChatGPT bots as agentic shopping pressure rises. The ecommerce giant blocked several OpenAI-affiliated crawlers from accessing its site. Read online
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Convenience stores pursue new revenue streams in retail media. Convenience stores are playing catch-up as they jump into retail media, exploiting their local reach to offer advertisers new ways to connect with shoppers. Read online
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Secondhand sales set to rise as holiday shoppers seek savings. Nearly 40% of consumers’ holiday budgets will be spent on secondhand items, per ThredUp’s 2025 Consumer Holiday Report. Read online | | | |
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ANALYSIS |
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Google has officially eliminated its Privacy Sandbox and removed the remaining 10 Sandbox technologies that were still available, marking an end to its yearslong plan to pivot away from third-party cookies on Chrome. |
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The decision resulted from “low levels of adoption,” said vice president of Privacy Sandbox Anthony Chavez in a blog post. Google will keep a small number of technologies developed in Privacy Sandbox that have seen higher adoption rates, such as Cookies Having Independent Partitioned State (CHIPS) to store cookies per individual website. |
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