Hi there,

The open web is filling up with pages made to capture ad dollars, not real attention. Made-for-advertising (MFA) sites are scaling quickly, and AI-generated filler makes low-value inventory easier to produce. These placements can look normal in reports, but they drain budget and blur performance. 

Join us for a live Tech-Talk webinar as IAS and EMARKETER break down the latest numbers on MFA and AI “slop” sites growth, and what that means for media quality in 2026. 

🗓️ Date: December 9
🕒 Time: 2 pm ET / 11 am PT

REGISTER NOW

See you there!
EMARKETER Studio

Presented by IAS.