Marketing is facing big changes in the year ahead due to how AI is reshaping creativity and the rules of the road. Join us on Tuesday, December 2 at 2pm ET for a Tech-Talk webinar about top AI trends for 2026 with Placer.ai CMO Ethan Chernofsky and our analyst Marissa Coslov. Find out more and register here. |
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DECEMBER 1, 2025 |
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What percentage of kids say they want to play more video games with their parents? |
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A) 22% B) 34% C) 46% D) 58% |
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TOP STORY |
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After shuttering social media platform Vine in 2017, Twitter cofounder and former CEO Jack Dorsey appears to have some remorse. |
Earlier this month saw a revival of the short-form video app, which limits content to a tight six seconds, backed by the Dorsey-funded nonprofit And Other Stuff. DiVine, which is currently in beta testing, will contain 100,000 clips from the original Vine, host creators’ new short-form content, and ban AI. |
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IN THE NEWS |
A 20% rise in global sports rights costs will reshape the ad landscape. Streaming-first strategies are increasingly driving rights fees higher. Streaming services aren’t only competing with each other, but also with traditional TV networks that have historically relied on live sports to drive viewership. Read online |
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Other headlines: |
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Creator-led ads drive 70% higher CTR and 159% higher engagement. Creator partnerships are increasingly a necessity for driving strong marketing results, according to a TikTok report on influencer-led campaigns. Read online
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Community-driven platforms are critical for brand discovery in the genAI era. Generative AI tools are pulling heavily from community-driven platforms, prompting a shift in how companies think about search, social, PR, content, and product messaging. Read online | | | |
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ANALYSIS |
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As Primark celebrates its 10-year anniversary in the US, the European retail giant navigates the challenges of building brand awareness in a competitive American market while staying true to its core value proposition that made it a cultural institution in the UK and Ireland. |
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PODCAST |
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On today’s episode, we discuss the future of ad spending milestones and current economic challenges like tariffs, inflation and the recent government shutdown. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. “Behind the Numbers” is made possible by Viasat. | | |
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