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DECEMBER 1, 2025 |
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How low did toy prices drop over Thanksgiving weekend? |
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A) 6% B) 10% C) 25% D) 30% |
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TOP STORY |
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In a special Thanksgiving-themed episode of “ Behind the Numbers,” we ranked the retail and brand initiatives we’re thankful for this season, from viral merchandise to purpose-driven campaigns. |
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"We're looking at those strategies, launches, and collabs that we're genuinely grateful for, the moves that made us smile, surprised us, or gave us hope for where retail is headed," said our analyst Suzy Davidkhanian. |
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IN THE NEWS |
Black Friday ecommerce sales surge 10.4%, topping expectations. The growth reflects a combination of continued consumer resilience—especially among higher-income households—and elevated prices. Read online |
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Other headlines: |
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Brands implement GEO best practices as AI reshapes shopping. While this can be daunting for marketers, some tactics—like influencer partnerships—fit squarely with existing brand strategies. Read online
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GLP-1 users reshape grocery trends with fewer units, higher spend. Households with GLP-1 users could account for 35% of food and beverage sales by 2030, up from 23% today, per Circana. Read online
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Generative AI reshapes how travelers plan, book, and explore. The share of consumers using genAI for trip planning and discovery has tripled in three years, per a recent Deloitte survey. Read online | | | |
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ANALYSIS |
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Rewarded advertising has quietly evolved from a niche mobile gaming mechanic into one of the most promising full-funnel tools in digital marketing. At its core is a simple exchange: Value for attention. However, a new report from EMARKETER and Discord, "Reaping the Rewards: Unlocking the Full Funnel with Rewarded Ads,” shows that this simplicity masks enormous strategic potential across channels, audiences, and campaign objectives. |
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