Agentic AI is reshaping how marketing teams plan and deliver personalized moments. Join us on Wednesday, December 3 at 2pm ET for a Tech-Talk webinar about how behavioral insights can fuel experiences that really matter, with Intent HQ CRO Jonathan Woolf and our analyst Chris Wood. Find out more and register here. |
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DECEMBER 2, 2025 |
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What is the projected US ad revenue from print magazines in 2025? |
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A) $3.2 billion B) $4.3 billion C) $6.6 billion D) $8.9 billion |
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TOP STORY |
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Connected TV (CTV) has evolved from an experimental channel and is creating new opportunities for advertisers to target audiences with unprecedented precision and measure results in real-time. |
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IN THE NEWS |
How the Omnicom IPG merger sets a new standard for AI-driven advertising. Omnicom officially owns IPG after completing its long-discussed acquisition last week—and the company is already implementing a massive wave of changes. Read online |
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Other headlines: |
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ChatGPT ads are coming soon, leaks show. Computer engineer Tibor Blaho discovered lines of code in ChatGPT’s Android app that included references to a “search ad” and “search ads carousel,” indicating ads are imminent. Read online
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Netflix, Comcast, Paramount escalate bids for WBD’s streaming and studio assets. Warner Bros. Discovery (WBD) received second-round acquisition bids on December 1, setting the stage for one of the most consequential media takeover battles in recent memory. Read online | | | |
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ANALYSIS |
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“Everything is shoppable,” said Christi Geary, executive vice president and head of agency at Advantage Marketing Partners (AMP), during a session at Advertising Week New York. “It’s no longer negotiable. It’s no longer a question of, should I pay attention here or there? You should pay attention everywhere, and you should do it all at a time, all at once.” |
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