Start the year with confidence in your commerce media plans. Join us for a live EMARKETER Summit, taking place this Friday, December 5 at 11:30 am ET, to ensure your approach is built for what’s ahead. |
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DECEMBER 2, 2025 |
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True or false? Less than half of US adults are concerned about children being exposed to ads for unhealthy food and drinks. |
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TOP STORY |
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Dick's Sporting Goods is using interactive sports experiences in its stores to build better opportunities for advertisers on its retail media network. |
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“We’re seeing what we’re doing [with] in-store advertising as an extension of what we’re doing with our retail environment holistically,” said Dick's Sporting Goods vice president of retail media David Young, at a recent retail media session hosted by DPAA. |
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IN THE NEWS |
Strong Cyber Monday sales cap a strong Black Friday weekend. Online shoppers spent $14.25 billion on Cyber Monday, a 7.1% YoY gain, making it the biggest US online shopping day in history, according to Adobe. Read online |
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Other headlines: |
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Gen Z defies expectations with solid Black Friday spending. Brands like Edikted, Kendra Scott, and Bath & Body Works—favorites of the cohort—saw heavier foot traffic during Black Friday, per Bloomberg. Read online
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BNPL shatters volume record on Black Friday. The trend reflects both consumers’ financial strain and their continued willingness to spend, even if it means restructuring how they pay. Read online
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Black Friday fuels surge in livestream shopping. Shoppers spent over $75 million on live shopping platform Whatnot during Black Friday, the company told EMARKETER. Read online | | | |
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ANALYSIS |
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While Meta plans to fully automate its ads business with AI by 2026 and has positioned an automated model as the key to higher performance, not all marketers are impressed. |
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At EMARKETER’s Future of Digital Summit last month, Liquid Death’s chief media officer Benoit Vatere voiced his frustrations with paid social, arguing that the lack of transparency that comes with automation outweighs any efficiency gains. |
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