TWICE SmartBrief
Zappi Launches Always-On Brand Health Tracker For Faster Consumer Insight | BNPL drives over $1B in online spend on Cyber Monday | Cyber Monday 2025 'Biggest Online Shopping Day Of All Time'
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December 2, 2025
 
 
TWICE SmartBrief
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Hisense USA Names Sarah Larsen As CMO
Hisense USA Names Sarah Larsen As CMO
Hisense has announced its appointment of Sarah Larsen as Chief Marketing Officer of Hisense USA, marking a significant growth milestone as the company strengthens its position in the U.S. market. Larsen will guide integrated marketing, digital marketing, performance marketing, earned marketing, and brand strategy as well as product marketing and retail/trade marketing across all product categories and owned brands.
Full Story: TWICE (12/2)
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The 2025 Improving Career Transition Report
Sometimes layoffs are necessary, but brand damage isn't. Discover how top companies use career transition services to protect morale, culture, and reputation. Get the 2025 Improving Career Transition report and lead with empathy and impact. Download now »
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Retail
 
Zappi Launches Always-On Brand Health Tracker For Faster Consumer Insight
 
Zappi Launches Always-On Brand Health Tracker For Faster Consumer Insight
Zappi has introduced its first Brand Health Tracker, a platform built to give marketing teams ongoing insight into how consumers perceive brands, and how advertising and product decisions influence that perception over time.
Full Story: TWICE (12/2)
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BNPL drives over $1B in online spend on Cyber Monday
Retail Dive (12/2)
 
 
Cyber Monday 2025 'Biggest Online Shopping Day Of All Time'
Forbes (tiered subscription model) (12/2)
 
Gentex's New Tech: Home & Wearable
Gentex (known for auto-dimming mirrors) introduces Place—smart, room-specific home safety devices—and eSight Go—a life-changing wearable assistive device that uses digital tech to help enhance central vision for those with visual impairment. Get the full details on these exciting new products and Gentex's tech-sharing plans with Klipsch. Watch the Executive Q&A now!
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Awards
 
Enter Your Products In The 2026 TWICE Picks Awards At CES 2026
Enter Your Products In The 2026 TWICE Picks Awards At CES 2026
The world of technology is ever-evolving and it's important to recognize those brands who are leading the way with their innovative products and creative solutions. TWICE, Residential Systems, and TechRadar Pro are again proud to celebrate those products and solutions with the CES Picks Awards for 2026. These awards provide an opportunity for you to earn the publicity and accolades your business deserves as we enter the new year.
Full Story: TWICE (10/21)
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The Ultimate Guide to YouTube Optimization
 
 
The 10 Most Important Steps and 10 Tips for a Successful Job Search
 
 
Leadership Growth: Embracing the Process
 
 
The 7-Step Sequence of a Great Speech
 
 
6 Root Essentials to Build Thought Leadership
 
 
 
 
Smart Home
 
Josh.ai Partners With JVC For Home Theater Control
 
Josh.ai Partners With JVC For Home Theater Control
Josh.ai is expanding the reach of AI in the home with the JVC Home Theater Projector partnership. This new partnership sees the integration of JVC's D-ILA projector models into the Josh.ai ecosystem to give interior designers, custom installers, and homeowners complete control over their cinematic experiences.
Full Story: TWICE (12/2)
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Is a smart toilet worth it? The HOROW T38P is here to convince you it is
Tom's Guide (12/1)
 
 
The 8 Smart Home Devices I Kept Using After My Reviews Were Done This Year
CNET (11/26)
 
 
 
 
Audio News
 
Samsung HW-Q990F Review: The Best-Sounding Soundbar You Can Buy
 
Samsung HW-Q990F Review: The Best-Sounding Soundbar You Can Buy
An update to last year's HW-Q990D, the HW-Q990F features a staggering 23 drivers, multiple wired and wireless connections, and works seamlessly with other Samsung products in your home. It's also incredibly expensive--but that's our only complaint.
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