Start the year with confidence in your commerce media plans. Join us for a live EMARKETER Summit, taking place this Friday, December 5 at 11:30 am ET, to ensure your approach is built for what’s ahead. |
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DECEMBER 3, 2025 |
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What snack brand is joining forces with Nintendo to launch a special “Super Mario Collection” featuring treats and collectible figurines? |
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A) Cracker Jack B) Jell-O C) Oreo D) Kinder Joy |
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TOP STORY |
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Some 91% of 18- to 25-year-olds say “mainstream” pop culture no longer exists, according to Ogilvy’s Fandom Flux report. Instead, culture is driven by consumers constructing their identities around their interests that matter most to them, including fashion, film, sports, and music. |
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“For Gen Z and Gen Alpha, fandom is a way to explore themselves, to connect with other people, to find belonging,” said Reid Litman, global consulting director at Ogilvy. |
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IN THE NEWS |
Disney lines up next CEO as streaming, parks enter new phase. Disney is planning a smooth CEO transition after years of leadership uncertainty with Bob Iger’s postponed retirement and the unsuccessful handoff to Bob Chapek. Read online |
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Other headlines: |
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AI reshapes the future of search and consumer behavior. Marketing professionals see AI leading to several shifts in consumer behavior that will greatly impact the fundamentals of digital advertising in the next 2 to 3 years. Read online
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NBCUniversal enlists YouTube creators to extend Winter Olympics’ reach. YouTube and NBCUniversal will expand their creator-driven Olympic model for the Milano Cortina 2026 games after strong results from Paris 2024. Read online | | | |
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INDUSTRY VIEWS |
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This year’s standout merch campaigns show why branded products are having a moment, not as giveaways, but as attention engines. From pop culture sparks to sustainability and event-driven personalization, the examples demonstrate what makes merch work when digital noise is at its loudest. This article was contributed by Promotional Products Association International. | | |
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ANALYSIS |
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As the oldest members of Gen Alpha prepare to turn 16 next year, they have more purchasing power than ever before. For retailers, that means the race is on to understand how to connect with a generation that is not only digitally native but has grown up with an expectation for an active, back-and-forth relationship with brands. |
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PODCAST |
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On today’s episode, we discuss what’s holding Amazon back in grocery and what could move the needle. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. “Behind the Numbers” is made possible by Viasat. |
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