Consumer Technology Association SmartBrief
Register today: Unwrapping the 2025 holiday tech season
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December 3, 2025
 
 
Consumer Technology Association SmartBrief
News covering the consumer technology industrySIGN UP ⋅   SHARE
 
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Today's Digital Pulse
 
Samsung to intro triple-folding phone in US next year
Samsung Electronics will launch the $2,449 Galaxy Z TriFold, a smartphone that folds twice, in the US in early 2026, after an initial release in South Korea and other markets. The TriFold offers a 10-inch display when open with a 6.5-inch cover screen when folded. The launch comes as competition from Chinese brands intensifies and Apple is expected to enter the foldable segment.
Full Story: CNBC (12/2), The Wall Street Journal (12/1)
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The 2025 Improving Career Transition Report
Sometimes layoffs are necessary, but brand damage isn't. Discover how top companies use career transition services to protect morale, culture, and reputation. Get the 2025 Improving Career Transition report and lead with empathy and impact. Download now »
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Smart Home
 
Alexa+ lets cinephiles jump to the scenes instantly
 
POLAND - 2025/11/26: In this photo illustration, a silhouetted individual is seen holding a mobile phone with an Alexa logo displayed in the background. (Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images)
(SOPA Images/Getty Images)
Amazon has introduced an Alexa+ feature for Fire TV that lets users jump to specific scenes in Prime Video movies using natural language voice commands. The feature uses visual understanding and captions through the X-Ray feature to identify scenes based on descriptions, quotes or character actions across thousands of films, with plans to expand to more movies and TV shows.
Full Story: Engadget (12/3)
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Hang on! Siri comes to the wall with Aqara's Hub panel
Forbes (tiered subscription model) (12/3)
 
 
Govee sets the table with its classic smart lamp
Notebookcheck (Austria) (12/2)
 
 
Scroll, mix, heal through the hi-tech holidays
Mansion Global (12/2)
 
Access Now: Inside the Smart Home Study
Want to know what's driving the smart home market? Explore consumers' perceptions, motivations, challenges and habits — and see how AI is shaping what comes next. Access the report — complimentary for CTA members.
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Wireless
 
Snapdragon 8 Gen 5 brings flagship power at lower prices
Qualcomm's Snapdragon 8 Gen 5 mobile platform is designed to bring flagship-level technology, including enhanced AI capabilities, to more affordable Android smartphones. OnePlus is expected to be one of the first manufacturers to release devices using the chip, with Motorola among other carriers planning to use the platform.
Full Story: Mobile World Live (U.K.) (11/26), CNET (11/25)
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Google shifts Android update approach with latest release
ZDNet (12/3)
 
 
Apple, Samsung eye bigger batteries in next-gen phones
Forbes (tiered subscription model) (12/2)
 
 
Report: 2026 laptops face a steep price hike
Notebookcheck (Austria) (12/3)
 
Your Guide for Company Growth
Overcome HR challenges, find HR cost clarity and learn how to scale effectively with our guide. Download the playbook— access your copy now »
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Tech News
 
Discord introduces in-app commerce for digital goods