Digiday Daily

December 05, 2025

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European publishers are feeling pretty grim about the outcome of the Digital Omnibus, released last month. Several have described the Omnibus as nothing deeper than a “cosmetic” attempt to fix the complex rules around gaining consumer consent for the digital tracking necessary to sustain digital businesses.

TOP STORY

Data Regulation

European publishers say the Digital Omnibus ‘cookie fix’ leaves them worse off

The European Union’s attempt at a legislative spring clean for Europe’s web of data privacy rules, has landed flat with publishers.

OTHER THINGS TO KNOW

Marketers have a lot of shopper data available to them, but more data doesn’t always mean it’s better. They need the right data applied in the right way — and AI can be a huge help. Partner insights from MiQ.
While in-content targeting might place an ad for products relevant to the genre a viewer enjoys, weather targeting can add a crucial layer of physical and emotional context. Partner insights from The Weather Company.
U.S. households average 18 connected devices. With data flowing from every interaction, TV is no longer just a brand channel; it’s a data-centric, digital channel. That’s why marketers need a winning performance TV strategy. Partner insights from tvScientific.

A MESSAGE FROM MASTERCARD COMMERCE MEDIA

How marketers drive scale and prove ROI with every ad

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MEDIA & PLATFORMS

Member exclusive

Future of Marketing Briefing: AI confuses marketers but their own uncertainty runs deeper

That was the undercurrent at this week’s Digiday Programmatic Marketing Summit in New Orleans.

The Creator Economy

In Graphic Detail: Here’s what the creator economy is expected to look like in 2026

Digiday has charted its expected revenue, key platforms for creator content as well as what types of creators brands want to work with.

PARTNER INSIGHTS FROM TIVO

How advertisers can utilize the CTV home screen to direct attention

Advertisers who invest in reaching viewers on the CTV home screen are catching consumers at a moment of openness. Done right, CTV home screen ads let advertisers reach viewers where discovery meets intent.

Brands in Culture

Ulta, Best Buy and Adidas dominate AI holiday shopping mentions