05 December 2025 - As the Olympic flame prepares to begin its journey through Italy ahead of the Olympic Winter Games Milano Cortina 2026, Coca-Cola – a proud partner of the Olympic Torch Relay for more than three decades – is set to light up Rome with a free concert celebrating music, sport and the Olympic spirit.

KEY FACTS

• Coca-Cola has been a presenting partner of the Olympic Torch Relays for more than three decades.
• Throughout the Olympic Torch Relay in Italy, Coca-Cola will be supporting the convoy with daily celebrations and entertainment for local communities
• Festivities will begin with a free concert organised by Coca-Cola in Rome on 5 December