Now you need to send a recap. So you open a doc and start typing. 30 minutes later you're still formatting bullet points and hunting for that case study link.
Meanwhile your prospect is already forgetting what you talked about.
Here's the move: send a recap page, not a recap email.
One link with everything from the call, what they said, what you're proposing, what happens next. Takes 5 minutes. Looks like you spent an hour.
Bonus:when they share it with their boss (they will), you'll know.