The brand is focusing more on entertainment than transactional elements to stand out from other...

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Friday, December 5, 2025

Marketing Dive

Subway promotes revived Sub Club loyalty program in alliterative ads

The brand is focusing more on entertainment than transactional elements to stand out from other QSR messaging emphasizing value.

Adweek

Brands Embrace Pantone’s 2026 Color of the Year: ‘Cloud Dancer’ White

Play-Doh, Motorola, Spotify, and more are bringing the shade to life.

Social Media Today

LinkedIn Provides Pointers for SMB Brand Building

LinkedIn analyzed 18 million SMB profiles to get a sense of what's working.

Adweek

EXCLUSIVE: ‘There Are a Lot of Haters’: Inside Omnicom Media’s First Town Hall Post-IPG Takeover

Adweek was able to access Omnicom Media's first post-consolidation town hall via an unencrypted Vimeo link.

Search Engine Roundtable

Google Ads WhatsApp Support Notifications

Google Ads may be testing the ability to subscribe to support updates via WhatsApp. Google has rolled out a new option to get real-time support case updates directly on WhatsApp, at least some folks are seeing this.

ON-DEMAND TRAINING

American Marketing Association

Principles of Marketing for Nonprofit Organizations

This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

CMSWire

Gradial Raises $35M Series B to Scale Agentic Marketing Automation

Seattle startup targets enterprise marketing operations with agentic automation technology.Continue reading...

Chief Marketer

Experiential in Color 2025: Inside the Program’s New Mentorship Initiative

Since the inception of our Experiential in Color recognition program in 2021, created to shine a spotlight on and help support a pipeline of verse talent and leadership in events, mentorship has consistently risen top as a key driver of new and...

Chief Marketer

Stitch Fix CMO on its Rebrand, Influencer Marketing and More AI Tools

Stitch Fix is more than a year into its rebrand, which highlights the apparel retailer as ‘empathetic’ to shopping frustration.

Social Media Today

Meta Touts Detection Efforts Ahead of Anti-Scam Summit

Meta says that it's stopping more scams, but reports suggest that the company is also profiting from the same.

Digiday

U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer

For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.

Search Engine Roundtable

Daily Search Forum Recap: December 4, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google Search rankings are volatile again and heating up. Plus...

Marketing Dive