Let’s kill the myth right now: Asking “curious questions” doesn’t make
you sound smart.
It usually makes you sound like every
other seller fishing for a reply.
I reviewed 87 outbound sequences last month. Same pattern kept popping up:
- Vague probes
-
Fake curiosity
-
Questions
that sound insightful
If you're doing this in 2026, you're not starting conversations. You're ending
them.
Here’s what to stop — and what to send instead:
#1: “What’s keeping you up at night?”
This isn’t empathy.
It’s laziness.
You're asking a stranger to do your job for you.
✅ Replace with: “You just
launched [X], guessing [Y problem] is now creeping up?”
Make a bet.
Use a real trigger.
Now they don’t have to “think”, they just react.
#2: “Is [problem] a priority for you?”: Translation:
“Please tell me if this is worth my time.”
It screams commission breath.
✅ Replace with: “Are you
actively solving [X], or punting to H1?”
It’s casual. It respects their agenda.
And it sets you up for either answer.
#3: “Open to a quick chat?”: Still asking this in your first
email?
✅ Replace with: “Happy to share what [competitor] changed to
cut churn 19%, want the quick version?”
Now you’re trading value. Not begging for time.
Here’s the real problem: Most reps ask questions like they’re
writing a blog post.
But buyers don’t want philosophical prompts. They want relevance. Speed. An
actual POV.
2026 Rule: Don’t ask a question unless it hits one of these:
- It shows you did research.
-
It makes a specific assumption.
-
It’s dead
easy to answer.
"Hey [FirstName], saw you're hiring 4 AEs and rebuilding GTM under your new
CRO.
Guessing ramp speed is on your radar, especially if you’re pushing to hit full
productivity before Q2.
We just helped [Company] cut the new hire ramp from 94 days to 48 without
changing headcount or process.
Take this into your next sequence:
Stop writing cold questions for thought leadership.
Start writing cold questions for real people, in real jobs, with real pressure.
That’s how you book meetings in 2026.
Alan "Modern Seller" Ruchtein.
Act like +1000 heroes:
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