Google is rolling out asset-level reporting for Display campaigns.

You will now be able to evaluate the performance of individual creative pieces like images, headlines, and copy instead of relying only on blended campaign metrics.

In practical terms, a new Assets tab will show:

How each creative element performs,
When it was last updated, and
Whether it should be kept, refreshed, or replaced.

This added transparency is helpful, but for it to really work, you need to have your creatives properly organized in your account.

Your results will also continue to depend on placements, audiences, and bidding strategy.

So, to get the most value from this update, we recommend labeling and categorizing your creative assets in advance so you can act quickly once reporting appears in your account.

​As we do for our clients at NP Digital, we also recommend using these insights to refine creative, reduce waste, and improve ROAS across Display.

If you want support building a creative and targeting strategy that aligns with these new reporting capabilities, let’s talk.​

​Book a strategy call.​

Cheers,

Neil Patel

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