David Brody, vp, global partner management group lead at the NBA, explains its pitch to sponsor...
David Brody, vp, global partner management group lead at the NBA, explains its pitch to sponsor...
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Wednesday, December 17, 2025
 
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AMA New York
Has Marketing Automation Killed Marketing?
By Peter Weingard Mediocrity at Scale: Martech’s Midlife Crisis Marketing has never been more technologically advanced.
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AMA New York
Insights From AMA New York’s Speaker Event: Unlocking the Secrets of Content Marketing Hacks
In a digital landscape filled with noise, how can brands ensure their content truly resonates?
 
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AMA New York
Marketing the Mets
Peter Weingard Last week, I sat down with Andy Goldberg, EVP and CMO of the New York Mets, to explore the nature of marketing in sports. With over 25 years […]The post Marketing the Mets first appeared on AMA New York.
 
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AMA New York
Insights from Sports: Your Next Marketing Frontier
Jason Notte, Sports Marketing reporter at ADWEEK, recently sat down with sports marketing leaders Ian Trombetta (SVP Marketing, NFL), Shana R. Stephenson (Chief Brand Officer, NY Liberty), and Shruti Tiwari […]The post Insights from Sports: Your...
 
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AMA New York
At the Tipping Point: What CXO Leaders Expect from Marketers
Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ......The post At the Tipping Point: What CXO Leaders Expect from Marketers first appeared on AMA New York.
 
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ON-DEMAND TRAINING
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American Marketing Association
Principles of Marketing for Nonprofit Organizations

This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

 
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

 
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AMA New York
Marketing’s Role in Creating an Equitable Future
Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ......The post Marketing’s Role in Creating an Equitable Future first appeared on AMA New York.
 
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Digiday
‘There’s tremendous opportunity’: NBA sponsorships lead on European expansion
David Brody, vp, global partner management group lead at the NBA, explains its pitch to sponsor brands and how expansion isn't far off.
 
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Chief Marketer
The Brief: Sandcastle Restaurants and Meme Galas
This week’s hot takes on hot topics in experiential marketing cover sandcastle restaurants, pop-up orchards and the Betch of the Year Meme Gala.
 
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Adweek
The 6 AI Trends That Will Dominate 2026
From agent-to-agent media buying to the erosion of social discovery, here’s what the industry says will actually matter next year.
 
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Social Media Today
US TikTok Deal Remains in Limbo as Deadline Nears Once Again
Apparently, no one knows if TikTok will be allowed to remain in the U.S.
 
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Marketing Dive
WPP Media enriches influencer offering with YouTube creator data deal
The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator matchmaking and campaign delivery.
 
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