Cheap money masked bad decisions. Now growth must prove itself

Cheap money masked bad decisions. Now growth must prove itself — and customer experience is the...

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Wednesday, December 17, 2025

AMA New York

Has Marketing Automation Killed Marketing?

By Peter Weingard Mediocrity at Scale: Martech’s Midlife Crisis Marketing has never been more technologically advanced.

AMA New York

Insights From AMA New York’s Speaker Event: Unlocking the Secrets of Content Marketing Hacks

In a digital landscape filled with noise, how can brands ensure their content truly resonates?

AMA New York

Marketing the Mets

Peter Weingard Last week, I sat down with Andy Goldberg, EVP and CMO of the New York Mets, to explore the nature of marketing in sports. With over 25 years […]The post Marketing the Mets first appeared on AMA New York.

AMA New York

Insights from Sports: Your Next Marketing Frontier

Jason Notte, Sports Marketing reporter at ADWEEK, recently sat down with sports marketing leaders Ian Trombetta (SVP Marketing, NFL), Shana R. Stephenson (Chief Brand Officer, NY Liberty), and Shruti Tiwari […]The post Insights from Sports: Your...

AMA New York

At the Tipping Point: What CXO Leaders Expect from Marketers

Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ......The post At the Tipping Point: What CXO Leaders Expect from Marketers first appeared on AMA New York.

ON-DEMAND TRAINING

American Marketing Association

Principles of Marketing for Nonprofit Organizations

This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

AMA New York

Marketing’s Role in Creating an Equitable Future

Today’s marketers often feel like they’re working in patchy fog. Will “do more with less” be the corporate mantra for a few ......The post Marketing’s Role in Creating an Equitable Future first appeared on AMA New York.

CMSWire

Post-ZIRP, Why Customer Experience Is the Only Growth Metric That Still Holds

Cheap money masked bad decisions. Now growth must prove itself — and customer experience is the clearest signal left.Continue reading...

Marketing Dive

WPP Media enriches influencer offering with YouTube creator data deal

The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator matchmaking and campaign delivery.

Chief Marketer

Next Gen Media Relations: Inside AI Visibility Reporting

Discover how AI visibility tools are revolutionizing PR client reporting. Our presenters reveal strategies for tracking competitors, identifying top sources and optimizing content for better visibility.

Digiday

The Disney-OpenAI deal and generative AI copyright concerns

This week’s Digiday Podcast delves into the copyright concerns and potential trademark issues surrounding brands’ use of generative AI tools, with Davis Wright Tremaine partner Rob Driscoll.

Adweek

ADWEEK 2026 Creative 100 Now Open for Nominations

Back for its 12th year, the ADWEEK Creative 100 is now open for submissions. This renowned list highlights the top creative minds in the marketing, advertising, media and entertainment industries, […]