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Elena Verna is the head of growth at Lovable, the leading AI-powered app builder that hit $200 million in annual recurring revenue in under a year with just 100 employees. In this record fourth appearance on the podcast, Elena shares how the traditional growth playbook has been completely rewritten for AI companies. She explains why Lovable focuses on innovation over optimization, how they’ve shifted from activation to building new features, and why giving away their product for free has become their most powerful growth strategy.
Listen on YouTube, Spotify and Apple Podcasts
We discuss:
Why 60% to 70% of traditional growth tactics no longer apply in AI
Why you have to re-find product-market fit every 3 months
The specific growth tactics driving Lovable’s unprecedented growth
Why giving away product is a growth strategy that beats paid ads
“Minimum lovable