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DECEMBER 22, 2025 |
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Key stat: Reddit ad spend is growing 46.3% YoY, more than double Instagram's growth rate and five times TikTok's, according to a November report from Sensor Tower. |
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Beyond the chart: |
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Meanwhile, marketers are adapting to the shift. Some 35.2% of US marketers
plan to boost community and social presence to offset AI's impact on organic traffic, according to a May survey from Fractl, Search Engine Land, and MFour. |
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Use this chart: Drop this into your next media mix review to challenge TikTok-first assumptions. Use it to show stakeholders why Reddit deserves a larger slice of social budgets. When leadership asks where growth is happening as AI reshapes discovery, point here. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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