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​NEW Premium Notes​

​Why You Don’t Follow Through on Your Health Goals — and How to Fix It | Amantha Imber on The Art of Manliness with Brett McKay​

  • It’s that time of year again, New Year’s resolution season. Coming up with goals is easy. Following through is not. Amantha Imber, a behavioral psychologist and author of The Health Habit, argues that the real challenge isn’t knowing what’s good for you, but closing the psychological gap between intention and action. No matter the habit you’re trying to build or break, these Premium Podcast Notes deliver practical, ready-to-use strategies, from temptation bundling to default disruption, to help your New Year’s resolutions become actualized everyday routines

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​How to Set & Achieve Goals | Huberman Lab Essentials​

  • In this episode, Huberman breaks down why some goals stick, and others die after three days. He shows which parts of your brain decide if a goal feels worth the effort. Then he gives you clear tools like where to put your visual focus, how hard your goals should be, and how to review your week. It’s basically a simple guide for making your brain care about your goals

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​Chase Hughes ‒ Psyops, Real MKUltra Documents, and Simulation Theory | Shawn Ryan Show #253​

  • Chase Hughes and Shawn Ryan discuss modern psychological operations and algorithmic control, how fear and persuasion techniques exploit basic human needs, the role of identity and ideology in driving division, historical and modern examples of psychological manipulation like the Milgram experiment and MK Ultra, the bystander effect and political violence, and the growing influence of AI, social media, and altered states of consciousness on perception and control

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Top Premium Takeaways Of The Week


​Why You Don’t Follow Through on Your Health Goals — and How to Fix It | Amantha Imber on The Art of Manliness with Brett McKay​

4 Types of “Hijackers” That Keep You From Committing to Healthy Habits:

  • MOTIVATIONAL: You feel like you have to, but you don’t want to
  • RELATIONAL: Social norms in your life make it hard to stay on track
  • ​XXXX​
  • ​XXXX​

Take the Habit Hijacker Assessment (3 Minutes):

  • “Find out what the biggest hijacker getting in the way of you successfully making a change to your behavior right now” – Amantha Imber

VILPA: Vigorous intermittent lifestyle physical activity

  • EXAMPLE: If you’re taking your dog for a walk, challenge him/her to...
  • TAKEAWAY: It’s not planned exercise, but rather...

​XXXX STEPS: The magic number for reducing heart disease is around XXXX steps per day, not 10,000

  • EXAMPLE: Using the HALL PASS cognitive strategy makes you more likely to...
  • TAKEWAY: There is no science behind 10,000 steps per day, in fact, it was a marketing gimmick from a Japanese company who thought...

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​How to Set & Achieve Goals | Huberman Lab Essentials​

There Are 3 Basic Elements to Goal Pursuit:

  • (1) Identify what you want
  • (2) Assess if you’re making progress
  • (3) XXXX​
  • The circuits split this into value assessment and action steps
    • You need to accurately gauge if you’re on track at any moment

How Reward Prediction Error Works:

  • The biggest dopamine hit comes from...
  • If you anticipate something good, you get...
  • If you predict something good but it doesn’t happen, dopamine...

Why Behavioral Tools Are Better Than Supplements: read here​

How to Do Space-Time Bridging (it can greatly help you set goals):

  • Step 1: Close eyes, focus on internal landscape (breathing, heart rate, skin) for 3 slow breaths
  • Step 2: Open eyes, focus on the surface of your body, like the palm of your hand, for 3 breaths (90% attention internal, 10% external)
  • Read the rest here​

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​Chase Hughes ‒ Psyops, Real MKUltra Documents, and Simulation Theory | Shawn Ryan Show #253​

Modern Psyops Fundamentals: A psyop is narrative-driven perception control designed to shape behavior by converting ideas into ideology and ultimately into identity

  • Detection principle: if an opinion must be silenced for another to flourish, you’re in a psyop
  • The FATE framework explains how manipulation works: Focus (capturing attention through novelty), Authority (leveraging credibility or celebrity)... read the rest​

Weaponizing Human Needs: Six core social needs drive behavior and create exploitable vulnerabilities: acceptance, validation...​

  • Manipulators use the PCP model (shift Perception, shift Context, gain Permission) to exploit these needs
  • Social media algorithms hijack our brain’s capacity (designed for 150 relationships per Dunbar’s number) and use fractionation to...​

The Path from Idea to Identity: Effective psyops follow a progression: idea → ideology → XXXX​

  • When beliefs become core to self-perception rather than debatable positions, people defend them reflexively
  • This exploits our hardwired social fear of how others perceive us, which has been systematically weaponized over the past 15-20 years to engineer...​

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​23 Lessons from 2025 | Modern Wisdom with Chris Williamson (#1034)​

We Need to Embrace Our Vulnerabilities

  • Joe Hudson’s definition: vulnerability is speaking your truth even when it’s scary
  • Who is truly braver, the one who lets themselves feel or the one who flees the second an emotion gets too close?
  • Brene Brown says without vulnerability there is no courage, if there’s no uncertainty or risk or exposure you’re not being brave
  • We’re so quick to praise suppression as strength, we call it control and discipline
  • But fully living your life means actually feeling what happens, not performing composure while something inside quietly breaks
  • The enemy is toxic stoicism, the hollowed out kind that rewards shutdown and teaches you to be proud of how little you feel

Mark Manson insight: Resilience is about people who feel their feelings deeply but are able to act despite them in their best interests

“Procrastination is often not about indecision. It’s a decision to live in theory rather than in practice.”​ – Chris
  • The question stops being “why can’t I get started” and becomes “what am I so afraid will be true about me if I actually try”
  • The antidote isn’t motivation, motivation comes and goes, the antidote is surrender
  • You lower the stakes, let yourself look foolish, accept the embarrassment of being a beginner
  • Once you remove the need to look good, the need to start becomes easy
  • The hardest part of meaningful work is the identity shift from someone who protects their image to someone who risks it

8 Flags When Starting a New Relationship (Alain de Botton):

  • They don’t understand how difficult they are to live with
  • They label any criticism as rude or offensive
  • They repeatedly apologize but don’t change their behavior
  • They flirt with others and dismiss your discomfort
  • They frequently tell you you’re imagining things
  • They don’t value your love as a substantial gift
  • They are too in pain to want the best for you
  • They deflect criticism by pointing out your imperfections

An Agreeable, Thoughtful Partner Is Important for Successful Marriage (Rob Henderson)

  • Pick partner with high levels of agreeableness and conscientiousness
  • These traits are associated with longer and happier marriages
  • Men and women high in conscientiousness tend to be more faithful

The New Acts of Courage Are Quieter...

  • Telling the truth
  • Saying no
  • Walking away from a career that looks great on paper but feels wrong in your chest
  • Letting your friend down rather than letting yourself down
  • Admitting you want more from your life

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​Dr. Martin Picard: Improve Energy & Longevity by Optimizing Mitochondria | Huberman Lab​

“The difference between a living person and a cadaver is the flow of energy. When you die, all of the structure, the physical stuff, remains as is, but energy stops flowing.” – Dr. Picard

100% of Your Mitochondrial Genome Comes From Your Mom; every single mitochondrion in your body is from her

  • The heritability of longevity is more maternal than paternal
  • Your risk for Parkinson’s or Alzheimer’s is more maternally inherited

There’s No More Than 10% of How Long You Live That’s Genetically Driven... best studies put this at around 7%, so 7% of longevity is genetically inherited, and about 90% isdue to lifestyle factors

Do This 30 Minutes Before Sleep: just listen to music, have the lights dimmed, and really relax

  • This dramatically reduces sleep need, waking from 6 hours feeling like you got 8

Zero Alcohol Is Better Than Any; the upper limit before running into issues is probably one or two drinks per week

  • Studies showing wine is good for us had poor experimental design; all speak to zero is better than any
  • When you drink alcohol, maybe 20-30% of your energy budget goes to alcohol metabolism, and that 30% goes to 5%
    • You’re wasting maybe 10% of your budget detoxifying alcohol

Small Daily Tweaks to Increase Energy:

  • (1) Try not eating in the morning; skipping breakfast seems to work well for a lot of people
    • Trying to be hungry once in a while is probably a good thing
    • When you feel hunger and reflexively reach for food, think about it; you’re probably doing something good for your mitochondria
  • (2) Being out of breath for about an hour
    • If you feel you need to breathe harder, it means your mitochondria are producing more energy, and it’s probably good for you

Meditation Does Something to Our Energy That’s Valuable…

  • Dr. Picard is religious about 10 minutes every morning, sitting down with the Sam Harris Waking Up app
    • It helps him connect, ground, and connect with his energy
    • For the rest of the day hes more in tune, can make better decisions, more grounded mentally and physically

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​Bernie Marcus: The Home Depot Story | Ou