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DECEMBER 22, 2025 |
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Our annual readership survey is now open |
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Your input directly shapes what we cover, how we format our newsletters, and where we focus in 2026. It takes about five minutes, and everyone who completes it is entered to win one of five $100 Amazon gift cards. |
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TOP STORY |
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"Creativity is not just a nice-to-do activity, but in fact, it's something that is a critical life skill for kids and an incredible kind of a joyful moment of expression for adults," said Victoria Lozano, CMO at Crayola, on a recent “ Behind the Numbers” podcast. |
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For more than 120 years, Crayola has been woven into childhoods. Now in the second year of its "Campaign For Creativity," the iconic brand is expanding its mission beyond art supplies to position creativity as an essential skill for today's digital-native children. |
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IN THE NEWS |
AI platform-driven ecommerce sales will account for 9% of US online sales by 2029. AI is rapidly reshaping how consumers discover and buy products, with a growing share turning to these tools to learn about, evaluate, and compare options. Read online |
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Other headlines: |
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Instacart’s FTC settlement fits a familiar enforcement pattern. While the agency is increasingly aggressive in calling out what it deems is deceptive billing, enrollment, and pricing practices, its penalties still lack meaningful bite. Read online
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Gift cards remain a top holiday gift as retailers face pressure to tackle fraud. The National Retail Federation said gift cards will be a top gift item this holiday season, with spending expected to reach $29 billion. Read online | | | |
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ANALYSIS |
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When IBM’s Watson computer competed in "Jeopardy!" and beat two of the show’s champions in 2011, the challenge was presenting sophisticated technology that exemplified, rather than threatened, human innovation. Today, as new AI adopters reconsider their skepticism and embrace its capabilities, the space faces a clear feat: Setting expectations. |
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“People want AI to be able to do what it can’t,” said John Iwata, former chief brand officer at IBM, “and immature technology companies are not disciplined enough to correct that thinking.” |
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