|
DECEMBER 23, 2025 |
|
What brand announced the debut of a new animated YouTube series, “KABU,” based on a group of stuffed animal friends endowed with endless “PAWsitivity?” |
|
A) Jellycat B) Build-A-Bear C) Hatchimals D) Gund |
|
|
Was this email forwarded to you? Sign up here. | | | |
|
TOP STORY |
|
|
|
Across adtech, creative, analytics, and brand strategy, leaders converged around a common shift in 2025: AI is moving from tool to infrastructure, from automation to intelligence, and from assistants to agents that shape decisions in real time. |
|
We polled a host of marketing leaders to hear what their top use cases for AI was this year and where they’re placing their bets for 2026. |
|
|
|
| | | |
|
IN THE NEWS |
Instagram’s EU growth eclipses Facebook. Instagram’s expansion in Europe is far outpacing Facebook, with total EU Instagram users growing 10 times faster than Facebook. Read online |
|
Other headlines: |
-
TV ads are the most acceptable place for advertising, study says. Some 43% percent of US adults across generations say that TV is the most acceptable place for advertising, per a Tenetic and CivicScience study. Read online
-
Gen Alpha represents the next wave of influence for brands. As brands target Gen Z, the emerging Gen Alpha isn’t in the spotlight yet—but should be a core focus for brands looking to sustain growth. Read online | | | |
|
INDUSTRY VIEWS |
|
|
|
No one shops in a straight line anymore. People bounce between a podcast, a product review, and a price check—all before making a single purchase. The journey’s more tangled than ever, and it’s changing how CPG brands build real connections. |
|
Our new feature, “Building CPG Brands in a Fragmented Shopping World,” dives into fresh Amazon Ads and GWI data showing what drives today’s shoppers: younger consumers influenced by entertainment, everyday purchases tied to trust, and a mix of content that guides every click and cart. See where your brand fits in.
Brought to you by Amazon Ads. |
|
| | | |
|
ANALYSIS |
|
|
|
As a leading CPG business, Nestlé is always looking to grow its retail presence and audience. This means maintaining an omnichannel approach that engages consumers both online and in-store, whichever way they want to shop. |
|
“We're obsessed with the consumer and we are truly giving that reward to our consumer wherever they're shopping,” said Nicole Lesinski, director of category and ecommerce strategy at Nestlé, in a recent episode of “Behind the Numbers." |
|
|
|
| | | |
|
PODCAST |
|
|
In this episode, we’re joined by Adam Epstein, cofounder and CEO of Gigi, to explore the core building blocks of AI innovation, what partnering with Amazon Ads looks like in practice, and AI advice for leaders who don't have a technical background. Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts. Follow us on Instagram. "EMARKETER Podcast Mini-Series" is made possible by Amazon Ads. | | |
| |
|
|
|
| | | | |
