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FYI SPOTLIGHT

AI Emerges as Google’s Strongest Challenger Yet

AI is the first credible threat to Google Search in decades. This infographic breaks down how AI is influencing discovery today, what’s changing, and where marketers should focus as search and AI continue to converge.

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Why Measurement Doubts Could Hurt Your Budget

Our latest report, “The True Cost of Trust in Marketing Measurement,” unpacks what nearly 200 US marketers shared about today’s measurement challenges—and how they’re responding. From upgrading tech stacks to leaning on AI for efficiency, marketers are finding ways to focus on what matters most: proving ROI.

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Retail Media’s Expanding Influenc

Our new report, “Retail Media Is Booming for Audiences Near and Far,” made possible by DG Media Network, shows how delivery networks, retail media platforms, and influencer partnerships are reshaping the way brands reach consumers.

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The Next Gen: AI-First Customer Data Platforms

This new guide, presented by Uniphore, breaks down 13 leading platforms—what they do well, where they fall short, and how they stack up on architecture, activation, and AI readiness. Take a look at these side-by-side comparisons to help make the right call for your business

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