Consumer Technology Association SmartBrief
Plus: Live trackers sleigh the web with Santa’s updates
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December 24, 2025
 
 
Consumer Technology Association SmartBrief
News covering the consumer technology industrySIGN UP ⋅   SHARE
 
Today's Digital Pulse
 
Samsung’s next fold leans wide for productivity
Samsung's upcoming Wide Fold is expected to feature a 5.4-inch OLED display that expands to 7.6 inches, adopting a passport-style design with a 4:3 aspect ratio. The configuration is designed to enhance tasks such as reading, photo viewing, and creative work, but may introduce black bars when watching standard videos.
Full Story: The Verge (12/22)
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Smart Home
 
Live trackers sleigh the web with Santa's updates
 
Live trackers sleigh the web with Santa's updates
NORAD Santa Tracker
As Christmas Eve unfolds, children and families eagerly track Santa Claus's journey around the world using popular Santa trackers. Google Santa Tracker offers interactive games and live updates on Santa's location, while NORAD Tracks Santa, a tradition since 1955, provides real-time updates via its website and mobile apps. FlightRadar has also joined the fun, adding a whimsical touch by tracking Santa's sleigh as a special flight.
Full Story: Digital Trends (12/24)
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iFi’s new transmitter beams Hi-Res Bluetooth into legacy Hi-Fi
Forbes (tiered subscription model) (12/24)
 
 
Xbox gets lit on Fire TV without extra hardware
9to5Google (12/23)
 
 
 
 
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Apple said to start test production for iPhone 18 in Jan.
 
SAN DIEGO, CALIFORNIA - DECEMBER 10: An Apple logo is displayed outside their store at Fashion Valley, an upscale shopping mall on December 10, 2025 in San Diego, CA. (Photo by Kevin Carter/Getty Images)
(Kevin Carter/Getty Images)
Apple is set to begin test production of the iPhone 18 next month, earlier than usual, according to multiple sources. This is expected to support a new launch strategy of releasing Pro models in the fall and entry-level models in the spring. The move should help Apple manage its supply chain and logistics better as it shifts more manufacturing to India.
Full Story: Computerworld (12/22)
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Honor Magic8 Lite packs heavy power and durability
Forbes (tiered subscription model) (12/23)
 
 
Google pushes Gemini launch into 2026 orbit
PC Magazine (12/22)
 
 
 
 
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Tech News
 
GM patent filing may change how we "roll down" windows
General Motors has filed a new patent that proposes a significant redesign of power window controls. The patent details a centralized, multi-modal switch system that could allow control of multiple windows simultaneously and includes features such as predefined window positions for ventilation.
Full Story: Road & Track (12/23)
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Mayer plans to Dazzle AI world with next-gen assistants
TechCrunch (tiered subscription model) (12/23)
 
 
Bluetooth 6.0 connects the dots for faster, smarter audio
ZDNet (12/23)
 
 
 
 
Retail Trends
 
Gift cards' popularity grows as versatile payment tool
Gift cards have become a favored payment option among consumers, with 81% reporting a purchase in the past year and the National Retail Federation forecasting $29.1 billion in holiday gift card spending for 2025. The majority of shoppers still purchase gift cards in stores, but younger consumers are driving an increase in online sales. Economic uncertainty has only heightened gift cards' utility, as they help recipients and givers manage budgets, take advantage of promotions and offer choice during times of rising prices.
Full Story: HomePage News (12/19)
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Smart feeders offer a bird’s-eye view of hummingbirds
The Verge (12/22)
 
 
New year, new you: Smarter goals start with smart tech