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Good afternoon,
There are two types of truth:
- Political truth
- Technical truth
Political truths are true because many other people think they are.
Technical truths are true for physical or technical reasons.
“You can position facts at two poles: political facts and technical facts. A political fact is true if enough other people believe it to be true; for example, who the president is or where the border of a country is. That's actually a psychological phenomenon. If you can install software to enough people's brains, you can change those truths. That is social consensus.
Then, on the other side, some things are purely technical. A technical fact is the result of an equation or the diameter of a virus under an electron microscope—the result of physical constants. What people think does not change technical truth. Physical facts are independent of any human being. An alien would come to the same conclusions.”
– From The Anthology of Balaji by Eric Jorgenson
Stock market prices and valuations are political truths. Some stocks, some of the time, can trade at outlandish multiples.
For example, take Zoom Video Communications (ZM):
- ZM in October 2020
Market cap > $150 billion
Price to sales ratio > 120
- ZM in December 2025
Market cap = $26 billion
Price to sales ratio < 6
Zoom's nosebleed valuation in 2020 was a political truth; it was due to market hype, not underlying business fundamentals.
Dividends, on the other hand are largely technical truths.
Dividends are either paid or not paid. There’s no ambiguity.
You can’t have 'adjusted dividends' or 'dividends before depreciation' or anything of that sort. A company either pays a specific dividend amount, or it doesn’t.
What other people (outside of those responsible for setting dividend policy within the company) think about the dividend does not matter. What other investors feel about the dividend does not determine whether its paid.
And what the stock market thinks about the share price of the company doesn’t (or rather shouldn’t) impact the payment of the dividend.
Dividend payments come from the cash flows a company generates. They are paid out to shareholders.
Dividends fall largely on the side of technical truth because they are actual cash payments from business profits.
This is in direct contrast to stock market prices, which are derived from consensus perception of a business’ future prospects. Stock prices reflect the level of 'market hype' (or lack thereof) surrounding a business.
These are very different things.
Would you rather your financial freedom and retirement portfolio be based largely on the perception of others, or on the technical truth of the dividends paid by a company?
For those investing for income, the answer is to trust dividends, not market hype.
It’s not as exciting – but there’s less worry when you base your investments on technical truth rather than political truth.
Once you put your trust in dividends rather than political truths, the next questions become which dividend stocks should I choose to build my dividend growth portfolio?
And that's where the Sure Analysis Research Database shows its power.
The Sure Analysis Research Database includes more than 900 individual company reports, nearly all of which are updated quarterly.
The more investments analyzed, the better your chances of finding deeply discounted high quality dividend growth stocks.
“The person that turns over the most rocks wins the game. And that’s always been my investing philosophy.”
– Peter Lynch
Having a membership to the Sure Analysis Research Database means you have a team of investment researchers 'turning over' hundreds of income securities for you, constantly looking for the best income stocks.
We update the price metrics in the database daily (weekdays) so you always have up-to-date information you can use to find the best bargains the stock market is presenting.
The Sure Analysis Research Database is our best and highest tier of service. It includes the following resources to help our members invest in high quality dividend growth stocks for their retirement income portfolios:
- Quarterly Updated 3-Page PDF Reports
We cover 900+ income securities every quarter in Sure Analysis, over the same key metrics. Our members benefit from our standardized analysis by being able to compare different dividend stocks to each other on an apples-to-apples basis. See below for 3 examples of the 900+ income securities we cover:
+ Coca-Cola (KO)
+ Realty Income (O)
+ Landmark Bancorp (LARK)
- Weekly Top 10 Email
We send out an email each week with the 10 highest expected total return securities with "A" or "B" Dividend Risk Scores from the most recent editions of the Sure Dividend Core Newsletter, Sure Dividend High Yield Newsletter, and Sure Dividend Growth Newsletter. This email also includes a list of new securities added to Sure Analysis, any securities removed, and report updates done since the previous email.
+ Example Top 10 email from June 3rd, 2025
- The Sure Analysis Research Database Spreadsheet
The Sure Analysis Research Database spreadsheet is updated daily. It has everything you need to quickly sort through the 900+ income securities we cover to find the best that match your needs, and avoid the worst. Please click the link below to download a historical version of the Sure Analysis Research Database spreadsheet:
+ Example Spreadsheet from June 1st, 2025
- All Our Other Premium Services
The Sure Analysis Research Database includes access to all of our other premium services. Please click on the links below to download historical versions of each:
+ The Sure Dividend Core Newsletter
+ The Sure Dividend High Yield Newsletter
+ The Sure Dividend Growth Newsletter
+ The Top 10 REITs Service
Note: We recently changed the names of our newsletters. The Sure Dividend Core Newsletter was formerly the Sure Dividend Newsletter, the Sure Dividend High Yield Newsletter was formerly the Sure Retirement Newsletter, and the Sure Dividend Growth Newsletter was formerly the Sure Passive Income Newsletter.
Investors who use Sure Analysis can find individual securities that better meet their specific investing needs and industry/sector requirements.
It also provides a ‘second opinion’ on securities you may already hold in your portfolio.
Avoiding low expected total return, high risk investments may not be as exciting as focusing on what to buy now, but it is both important and valuable.
Why Now Is The Best Time To Upgrade To Sure Analysis
Now is the best time to upgrade to Sure Analysis because the 2025 End Of Year Deep Discount Event is currently in effect!
Time-sensitive details are below:
- Special Deeply Discounted Price
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We will close enrollment for the Sure Analysis Research Database shortly after this promotion ends (we will close enrollment the morning of 1/1/26).
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“My goal is to invest in high quality, long-term stocks. Specifically, mostly high dividend stocks. Sure Analysis, in my opinion, is an amazing tool to build my retirement portfolio.”
– Sure Analysis member
Click the button below to get instant access to the Sure Analysis Research Database, and lock in your deep discount before this opportunity expires.
Reminders: The Sure Analysis Research Database includes all of our premium services, so you aren't trading one for another. Sure Analysis enrollment closes just after this offer ends, which is at 11:59 PM CST on 12/31/25, with absolutely no exceptions.
Notes: The Sure Analysis Research Database annual plan, only $999 annually $324 annually. Enter coupon code EY25SARD if it doesn't apply automatically.
Email me directly at ben@suredividend.com with any questions.
To your compounding dividend income,
Ben Reynolds
Founder, Sure Dividend
P.S. The 2025 End Of Year Deep Discount Events ends on 12/31/25, and Sure Analysis will never be this inexpensive again. Click here now to join the Sure Analysis Research Database annual plan with the deep discount applied, while it's still available.
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