Most people misunderstand goals.

Wanting big outcomes is cool. 

We all want to be hot, rich, and famous. 

Those things definitely matter. 

But they don't deliver the feelings people expect.

One of my personal training clients earned a salary of over $20M per year. 

He told me it wasn't all that important to him. 

What? 

It was the years he spent building to where he is now that mattered. 

Looking back at my life I see it there too.

As much as it was a grind working in kitchens... or losing over 50 pounds... those were the times that made me who I am. 

Even when you “make it" not much changes. 

It's the seasons that feel the worst in the moment that shape you. 

Set your ambitious goals for 2026. Chase them seriously.

Just remember the value isn’t only in where you end up - it’s who you become on the way.

And if you want to prioritize your health this year, I’ve got 4 spots remaining for my NYE 1:1 Coaching Challenge, starting this week.

We’ll map out a simple, realistic plan for your body, your schedule, and your food.

You'll lose slabs of fat, and get more out of every minute you spend in the gym. 

All the pricing and details are linked here

- Matteo

PS: this isn't some PDF meal plan, AI generated garbage you will never use. It's 1:1 coaching with a real human being who wants to see you succeed. 

We'll challenge you to do better than you are. 

If that's not your cup of tea, this is not for you :)