Digiday Daily

December 30, 2025

Amid a growth in project-based work taken on by creative agencies, CCOs are tasked with maturing client relationships from month-long flirtations into the decade-spanning retainers that underpin agency business models.

TOP STORY

Agency Culture

The anatomy of an agency chief client officer

Several major agencies have moved to appoint chief client officers to their top cohorts lately.

OTHER THINGS TO KNOW

Syndication can help publishers reach new audiences, maintain engagement with existing readers, build their brand, generate new revenue and enhance referral traffic — especially if AI is part of the equation. Partner insights from SimpleFeed.
During the period from late December to mid- or late January, many consumers are still in the buying mindset, and conversion rates remain high. Partner insights from Meta.
There are untapped growth opportunities for brands that foster authentic, sustained connections with Black audiences through meaningful engagement. Partner insights from Urban One.

Generative AI

The biggest SEO lessons in 2025 for publishers

KPIs are changing, more AI search data is becoming available, and publishers are looking beyond search to grow their audiences and revenue.

YEAR IN REVIEW

The Programmatic Publisher

IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsers

Organization plans to release 31 new specifications or spec updates in 2025, including new signals for ads in live streaming programming and an API for publishers to pass content to LLMs.

PARTNER INSIGHTS FROM TIVO

How advertisers can utilize the CTV home screen to direct attention

Advertisers who invest in reaching viewers on the CTV home screen are catching consumers at a moment of openness. Done right, CTV home screen ads let advertisers reach viewers where discovery meets intent.

See how it works

The Programmatic Marketer

The Trade Desk stumbles, and the ad tech world cheers — maybe too soon

One quarter, you’re the king of the open internet; the next, you’re fending off existential doubts. The Trade Desk is learning this the hard way.

PARTNER INSIGHTS FROM BETTERUP

How leaders are managing the new human-agent hybrid workforce

Leaders need new frameworks for handling the human-agent hybrid workforce. This means rethinking foundational assumptions about expertise, collaboration and career development.