BarTender Insider | BarTender 12 Launch, Q1 Events, Label Maturity Model Assessment, & More!

Reduce complexity for faster, more protected printing

In anticipation of BarTender 12, we are sharing early access to some new features through the latest release of BarTender Cloud! The latest release minimizes unnecessary steps in your label printing workflow with simple, pre-configured tools that accelerate label printing and protect your mission-critical labeling.

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Labeling & Traceability Maturity Model Assessment

Our new BarTender Software Maturity Model for Labeling and Traceability is now available—created to give organizations a clear, structured framework for evaluating their current capabilities and building a practical roadmap toward more data-driven, automated, and resilient operations. Download the PDF to access the full assessment and see where your organization stands today.

With this model, you can:

Understand your current maturity level
Learn how to better integrate labeling with your enterprise systems
Discover the path to end-to-end visibility and automation

Whether you’re standardizing processes or expanding automation across your supply chain, the model provides a clear, actionable path for continuous improvement and smarter decision-making.

Visit our website to view the full report and take the assessment.

View the Report

Connect with us at NRF

We're just a few days away from NRF!

Visit us at booth #3465 for an exclusive hands-on demo of the full BarTender solution and connect with our team in person.

Then head over to booth #3231, where our partners, Bluebird Inc. and TSC Auto ID Technology Co. Ltd., will showcase how BarTender and Bluebird work together to strengthen your IoT infrastructure — streamlining operations and helping you keep track of your supplies and inventory with ease.

Let’s connect — meet the team attending:

Matthew Brine - EVP, Channel Sales
- NRF 20 Minute Meeting with Matthew Brine
Chris Orr - Sales Engineering Director
- NRF 20 Minute Meeting with Chris Orr
Chris Tague - Senior Director, Industry Solutions
- NRF 20 Minute Meeting with Chris Tague
Kadie Newburn - Senior Regional Sales Manager
- NRF 20 Minute Meeting with Kadie Newburn
Victor Marino - Senior Regional Sales Manager
- NRF 20 Minute Meeting with Victor Marino
Kyle Bushbaker - Senior Sales Manager
- NRF 20 Minute Meeting with Kyle Bushbaker
Daria Gelay - Senior Manager, ISV & Strategic Partnerships
- NRF 20 Minute Meeting with Daria Gelay
Agustin Castillo - Senior Account Manager
- NRF 20 Minute Meeting with Agustin Castillo
Bruno Calaca - Sales Manager
- NRF 20 Minute Meeting with Bruno Calaca
Joseph Baddour - Regional Sales Manager
- NRF 20 Minute Meeting with Joseph Baddour

BarTender in the Field

We’re kicking off 2026 by exhibiting at events around the world. We look forward to connecting with you along the way.

11-13 January 2026 — NRF — BarTender Booth #3465 and BlueBird TSC Booth #3231 — NYC, New York
17-19 February 2026 — Pack Expo East — IPSi Booth #1433 | Philadelphia, Pennsylvania
22-26 February 2026 – EuroShop 2026 – Dusseldorf, DE – Hall 6, Stand A79 – Claim your free guest pass
25 February 2026 – Track & Trace Business Lunch at EuroShop 2026 – Dusseldorf, DE - Register here
24-26 March 2026 – LogiMAT 2026 – Stuttgart, DE – Hall 2, Stand 2D41 - Claim your free guest pass

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