Here is a recap of what happened in the search forums today...

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Thursday, January 8, 2026

Search Engine Roundtable

Daily Search Forum Recap: January 7, 2026

Marketing Dive

Mondelz plans US creative review following new marketing exec hire

The Martin Agency has been responsible for Ritz and Oreo’s Super Bowl work for the past three years, including an upcoming big game spot for the former.

Social Media Today

Planning for 2026: The AR Shift

Augmented reality glasses will become a reality in 2026 and marketers will need to take note.

Hubspot

Answer engine optimization trends in 2026: How AEO is transforming the landscape

Emerging trends in answer engine optimization are reshaping how brands earn visibility, trust, and demand in AI-powered search.

Adweek

Big Tech’s AI Spending Spree Is About to Get Awkward

Superintelligence isn’t cheap. Tech giants are learning that AI’s promise comes with a physical, financial, and operational reckoning.

Social Media Today

xAI Raises an Additional $20B

The parent company of X faces an uphill battle to meet its lofty revenue goals.

Adweek

EXCLUSIVE: WPP Media Appoints Angela Steele as US Chief Client Officer

Steele will step into the role later this month, according to an internal memo obtained by ADWEEK

Duct Tape Marketing

Why the Traditional Agency Model Is Broken and What Comes Next

Why the Traditional Agency Model Is Broken and What Comes Next written by Sara Nay read more at Duct Tape MarketingThe traditional agency model is no longer built for today’s small businesses.

Clickz

CES 2026: What Marketers Should Take So Far From the Conference

CES 2026 is less about “AI everywhere” and more about AI that actually works in real workflows.

Marketing Week

The Week in Tech: Lego’s bold tech play and X hits a new low

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.Source

Chief Marketer

Channel Surfing The Future, With NBCU

In 2019, NBCU created a new role – EVP of ad ops and platforms – to unify its ad tech, data and operations across platforms. The move proved prescient.

Marketing Week

The Marketing Week Podcast: How marketers can turbocharge performance in 2026

In the latest episode of The Marketing Week Podcast, we look at the trends that will shape marketing this year.Source

EVENTS & LIVE TRAINING

American Marketing Association

How to Write a Powerful Creative Brief

In this workshop, you will master the skills needed to write effective creative briefs, identify great strategy and properly inspire creative teams to produce great work.

American Marketing Association

LinkedIn Ads: 5 Steps to Doubling Your Performance

Join AJ Wilcox, host of the LinkedIn Ads Show podcast as he walks you through the strategies that work, and reduce costs so you can drive the highest-quality traffic out there.