|
JANUARY 13, 2026 |
|
What percentage of professionals say their preferred AI tools are used for personal tasks outside of work-related contexts? |
|
A) 46% B) 56% C) 66% D) 76% |
|
|
Was this email forwarded to you? Sign up here. | | | |
|
TOP STORY |
|
|
|
In 2026, marketing experts say creators will operate more like businesses than talent, prioritizing sustainable partnerships over scattered brand deals. |
|
“Creator marketing will finally confront the identity crisis it’s been deferring for years,” said Tom Burke, CEO of AtData. “Creators who can prove they influence real humans will become premium inventory. The rest will face a reckoning.” |
|
|
|
| | | |
|
IN THE NEWS |
Google’s Gmail AI overhaul could shake up email marketing. The company is testing an AI overhaul to Gmail that replaces the inbox home screen with a to-do list based on recent emails, Google announced last week. Read online |
|
Other headlines: |
-
Uber debuts Journey Takeovers as premium storytelling canvas. The format layers branded map takeovers, animated vehicle icons, and in-app banner ads so messaging unfolds from app open through arrival. Read online
-
Podcast listeners are becoming brands’ most valuable audience. Podcast advertising is proving to be one of the most effective mediums for driving user action, as the format prompts immediate responses and deeper engagement compared with other media channels. Read online | | | |
|
ANALYSIS |
|
|
|
In earnings calls from retail leaders, one of the biggest shared signals is that AI shopping assistants are becoming the new front door of the customer journey. Whether the retailer is in grocery, fashion, or general merchandise, conversational search is now the organizing principle for discovery. |
| |
|
|
|
| | | |
|
|
|
Email sent to: |
|
If you cannot view the HTML newsletter, . |
|
|
|
|
|
|
|
|
|
©2026 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 |
|
| | | |
