|
Hi there,
Excited about connected TV's (CTV’s) potential but frustrated by measurement gaps? You're not alone.
-
Only 14.5% of marketers have fully shifted their linear budgets to CTV.
-
Over a third can't prove incremental return on ad spend.
-
Nearly half lack confidence in unique reach.
Learn more about what 124 marketing leaders told us about their CTV challenges in a new report, created in partnership with Olyzon. | | |
|
Best,
EMARKETER
Created in partnership with Olyzon. | | |
