Seventy-eight percent of B2C brands say improving customer retention is a top priority, according to research commissioned by Klaviyo. Yet most marketing and customer service teams are still working from separate systems and data, making it harder to stay aligned and deliver consistent customer experiences. Download this new report to learn what’s working, where teams are getting stuck, and how shared data is improving retention and revenue. |
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January 14, 2026 |
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Key stat: TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with 54% gathering more info about products and 47% making purchases, according to an October 2025 survey from Edison Research. |
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Beyond the chart: |
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Meanwhile, TikTok's algorithm is turning discovery into conversion. Eighty-three percent of TikTok Shop users say they've discovered a new product on the platform, and 70% have learned of a new brand, according to a June 2025 report from GlobalData and TikTok Shop. |
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Use this chart: Drop this into social commerce strategy decks to show where ad-driven purchase behavior is strongest. Use it to benchmark TikTok investment by age segment. If you're targeting millennials and not prioritizing TikTok ads, you're leaving conversions on the table. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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