Hi there,

In 2026, three forces will reshape how shoppers make decisions:

• AI-driven discovery: Generative tools are rewriting how people find products, pushing marketers to rethink customer connections.
• The power of stores: More than seven in 10 consumers trust physical stores more than online for product quality, according to data from Quad and The Harris Poll.
• Creators as advisors: As AI floods the landscape with content, influencers are becoming key trust builders.

Our new report breaks down the behaviors and technologies redefining retail marketing, and what they mean for your 2026 strategy.

Enjoy!
EMARKETER Editors

Made possible by Quad.