After identifying post-pandemic retention as a key challenge, the pizza chain has rolled out a...
After identifying post-pandemic retention as a key challenge, the pizza chain has rolled out a...
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Friday, January 16, 2026
 
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American Marketing Association
How to Conduct a Market Analysis: A Complete Guide for Businesses and Marketers

You can’t afford to make decisions without a deep understanding of your market.

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American Marketing Association
The future of marketing in the era of AI.

The acceleration of AI, notably agentic AI, is reshaping how we think about customer experiences, creativity, and scale. Adobe research and customer conversations make it clear this period isn’t just a technological shift. It’s a strategic inflection point.

 
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Marketing Week
‘More personalised and relevant’: How Papa Johns democratised data for franchisees
After identifying post-pandemic retention as a key challenge, the pizza chain has rolled out a local marketing hub that allows franchisees to run compliant, data-driven campaigns without central oversight.Source
 
Search Engine Roundtable
Daily Search Forum Recap: January 15, 2026
Here is a recap of what happened in the search forums today...
 
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SEMrush Blog
How We Built a Content Optimization Tool for AI Search [Study]
We analyzed thousands of AI search results to identify what makes content citation-worthy. Learn the five text features that boost AI visibility and GEO performance.
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

 
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Clickz
How Ralph Lauren is using AI to scale luxury service without losing heritage
At NRF 2026, Ralph Lauren and Microsoft shared how "Ask Ralph" brings brand heritage into conversational commerce, and what it teaches marketers about AI, culture, and partnerships.https://www.clickz.com/wp-content/uploads/2026/01/NEW-WP-CZ-thumbnail-12.png
 
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Marketing Week
Brands can connect their distinctive brand assets with meaning
While distinctiveness must be a priority for brand codes, these codes can also carry meaning to bring brands to mind in particular situations.Source
 
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Adweek
Budweiser’s Clydesdales Return for Super Bowl 60, With a Mysterious New Friend
What's under Bud's bucket?
 
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CMSWire
Zeta Global Partners With OpenAI to Power Athena Marketing Agent
Two new agentic applications enter expanded beta ahead of Q1 2026 general availability.Continue reading...
 
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Digiday
How The North Face, Vans and Timberland are trying to transform their businesses in 2026
This story was first published by Digiday sibling Modern Retail. Apparel and outdoors giant VF Corp is revealing more details of its growth playbooks …
 
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Marketing Dive
M&M’s spokescandies suit up as Marvel superheroes for global campaign
The Mars candy brand is aligning the blockbuster-inspired collaboration with “It’s More Fun Together,” a creative platform it debuted last year.
 
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Convince & Convert
Getting into CitiDirect without the Headache: A Practical Guide for Corporate Users
Okay, so check this out—CitiDirect can feel like a fortress. Wow! The interface looks clean, but really, access workflows trip people up all the time. My instinct said it would be simpler than it is.
 
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EVENTS & LIVE TRAINING
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