Today’s Silicon Valley elite have no shortage of ways to command attention. They might author a Substack, launch a podcast—or station themselves directly within the mecca of business think-fluencing: LinkedIn.

As LinkedIn has evolved from its origin as a humble repository of digital résumés, nearly a third of American adults say they use the Microsoft-owned social network, according to Pew Research from November, making it a more popular destination than Snapchat, Reddit or X. Sure, the site’s feed can sometimes feel like a river of uninteresting promotional announcements and uninspiring inspirational quotes. Nonetheless, it has become a popular place for the capitalistic set to burnish their image and reputation—so much so that increasingly many of them are willing to hire some help in the form of a LinkedIn ghostwriter.

“Investors, employees can all be reading a single post from an executive in San Francisco or in Singapore but have no idea that it was actually highly engineered here in New York by a team of 30 people,” said Alice Luu, associate director of strategic communications at New York–based ghostwriting agency Manhattan Strategies.