Dear Direct Response Letter Subscriber:

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Most entrepreneurs underestimate the cost of a single word in their business life.

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That word is "yes."

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Every time you say yes to a low-value request, you are automatically saying no to something else that is often more important: concentrated work, family time, health, or strategic thinking.

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Economics calls this "opportunity cost" — the value of the next best alternative you had to give up.

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When you add up these small yeses — the "quick favor," the extra Zoom call, the unscreened meeting — they begin to form an invisible tax on both income and quality of life. You feel busy, but the needle does not move.

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The solution is not working longer hours. The solution is improving selectivity.

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My colleague Igor Kheifets built his schedule around this principle.

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He deliberately reduced the number of things he says yes to and focused only on a small number of activities that directly drive revenue and results. The outcome was predictable: fewer hours, less stress, and higher income.

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Now, Igor is presenting his complete 80/20 Productivity System. It is a practical framework for identifying high-value activities, declining low-value requests without guilt, and restructuring your time around what matters most.

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If your calendar is full but progress feels slow, this may be the underlying reason.

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You can register here:

​Join the 80/20 Productivity Masterclass​

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Regards,

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